We’ve heard for a long time now that the IMC (Independent Marketing Company) concept, which Apple has applied for regions where they’ve had no direct presence of their own, including the Middle East, has been on the way out.
Instead of IMC, the label VAD (Value Added Distributor) has been applied. We’ve even heard this from various sources about ABM (the IMC for Middle East), but it’s not been officially confirmed or announced, that we know of at least.
Tonight we can read on WeWantAppleGreece.com that allegedly the VAD label is being scratched – apparently before it’s even widely applied through the CEMEA (Central Europe, Middle East, and Africa) region – in favor of Apple Authorized Distributor (AAD?).
WeWantAppleGreece.com makes an interesting observation, writing “This new title is obviously leaves room for the entry and other distributors in each country” (translation from Google Translator).
They finally add that an official announcement should come earl next week.
Like with the change from IMC to VAD we don’t know what, if any, change this means for the actual operations in our region. We’ll have to wait for an official announcement before we can tell you that.